The Power of Good Intelligence
By Tony Jackson
A close friend of mine is an intelligence
officer in the U.S. Armed Services. One of his most important jobs has
been to go out and look for holes in the security measures that already
exist... to look for ways that would make it easier for the enemy
to sneak in and cause destruction and havok.
In a way, you also have an enemy, it is not a "life or death"
enemy, but it is an enemy to your family's well being. That enemy is
your competitor. If your competitor can reach your prospects before
you do, they will obviously have the upper hand and advantage against
you. The first one to the prospect usually wins.
This is why in selling to restaurants, it is of utmost important that
you have good intelligence information about your prospect. The better
the intel, the better chance you will have of getting to your prospect
before you competition. With the Restaurant
Activity Report, we provide you with the kind of intel you need
to get the job done... beat your competition to the prospect and make