Hard Way... Easy Way!
By Tony Jackson
One of the most enlightening moments in
my sales career was when I discovered the obvious, there is a "hard
way" to sell and an "easy way" to sell to restaurants.
The hard way is the way I always did it in my restaurant sales career.
Driving more miles, stopping by restaurants, walking in through the kitchen
door and then "hoping" the owner or decision maker would be
there. This was a very inefficient way to sell to restaurants.
Then I discovered the easy way. In today's complex world where information
is king, why not "outsource" the prospecting to someone who
specializes in mining valuable information? In doing it this way, you
are able to harnass the power of information and do what you are supposed
to do, easily reach the decision maker and close more sales.
Take a look at our Restaurant Activity
Report and get a free, three day trial.